There are an estimated 61,000 people in the UK living with secondary breast cancer.
61,000 people living out the rest of their lives in uncertainty.
We travelled across the country interviewing nine incredible women living with the disease and created a short film that shares their stories.
Directed by Katie Burdon
Alongside the short film, we also created a more traditional ad campaign.
It highlights the importance of the charity’s research by focusing on a single word.
A word that signifies the uncertainty felt by everyone living with the disease.
‘If’.
